Amon-Ra St. Brown is the wide receiver Lions head coach Dan Campbell would create

If Lions’ head coach Dan Campbell could create a wide receiver, Amon-Ra St. Brown sure seems to be the template.

Over the final six weeks of his rookie season, Amon-Ra St. Brown was almost unrivaled among the league’s pass catchers in terms of production. He won fantasy football leagues far and wide with that late-season run. While better healthy around him makes that run unlikely to be repeated, a full season under his belt has kept optimism around heading into his second season.

St. Brown is clearly a player cut from a cloth Lions head coach Dan Campbell loves. He acknowledged keeping tabs on the 16 wide receivers who were taken before him in the 2021 draft, so motivation is not an issue for “The Sun God.”

Ben Raven of MLive appeared on NBC Sports’ EDGE’s “A Good Football Show” this week as part of their NFC North preview. St. Brown was of course discussed in the fantasy realm for the Lions. Along with saying he doesn’t see St. Brown getting “fewer than six targets per game”, Raven went a bit further.

Amon-Ra St. Brown definitely seems like the wide receiver Dan Campbell would create

Madden video game participants can create players to their ideal and at times unrealistic specs (size, speed, etc.) if they want to. It’s hard to see the Lions’ head coach being a gamer, but if he could get into a lab (virtual or otherwise) to create players we do pretty much know what he’d want. And outstanding physical traits don’t necessarily apply.

With that, Raven got to a definitive comment regarding St. Brown. It should raise optimism that his prominent role in the offense is not going to go away with D’Andre Swift and T.J. Hockenson healthy, and DJ Chark added in free agency.

"If Dan Campbell could create a wide receiver, it would be [St. Brown],” Raven added."

As a smallish receiver with under-appreciated tangible and intangible traits to make up for that, St. Browns is definitely a Dan Campbell type of player. So Raven’s comment is a spot-on assessment.