Dan Campbell gave a stirring narration for Red Wings season-opening broadcast

Bally Sport's Detroit enlisted Dan Campbell to narrate the season-opening broadcast montage for the Red Wings.
Junfu Han / USA TODAY NETWORK
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The Detroit Lions have become a good team, and now Dan Campbell has started to take his star turn. From national ads for Applebee's, to local ads in the Detroit area to corn mazes shaped in his likenes, the Lions' head coach has become a reluctant celebrity.

Campbell has talked about the run to the postseason the Detroit Tigers have had this year. Detroit Red Wings head coach Derek Lalonde has said he wants to Campbell to give his team a motivational speech, if schedules can be lined up. Some Red Wings players paid a visit to Lions' training camp this year for a day.

The Red Wings opened their 2024-25 season on Thursday night. The lead-in to the season-opening broadcast on Bally Sports Detroit featured Campbell in a voice-over. His narration did not disappoint.

Dan Campbell offers stirring narration for Red Wings' season-opening broadcast

“It’s true what they say about our city. “Detroit—or Hockeytown, as I’ve learned it to be called—thrives on grit, hard work, and perseverance. The same can be said about our teams, whether it’s Detroit Lions football or Red Wings hockey. Battling through the tough moments, embracing the grind, the sweat, the tears, while vowing to push even harder tomorrow.

"It's every day, consuming you, accepting that the work is never done. having a sense of pride and the road that go you here. The place where rivalries are pure. Where hearts are broken in an instant. And where greatness can be born. Hockey time, once again in the Motor City. Detroit-are you ready?"

"Blue collar" and other cliche phrases to convey hard work are easy to attach to Detroit teams. But Campbell and the Lions have authored a word to encompass the idea, "grit", and it's an easy phrase for the other teams in town to adopt.

Since Red Wings lost their season opener, 6-3 to the Pittsburgh Penguins, Campbell's narration of the lead-in to the local broadcast may be the most memorable thing from the night. But it will no doubt be memorable on its own.

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