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Detroit Lions new uniforms, branding: A fashionably late review

By J.D. Laker

Detroit Lions quarterback Dan Orlovsky calls a play in the huddle during a Thanksgiving Day game, November 24, 2005, at Ford Field, Detroit. The Atlanta Falcons defeated the Lions 27 - 7. (Photo by Al Messerschmidt/Getty Images)
Detroit Lions quarterback Dan Orlovsky calls a play in the huddle during a Thanksgiving Day game, November 24, 2005, at Ford Field, Detroit. The Atlanta Falcons defeated the Lions 27 - 7. (Photo by Al Messerschmidt/Getty Images) /
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SEATTLE, WA – OCTOBER 5: Quarterback Matthew Stafford #9 of the Detroit Lions straps up his helmet on the sidelines during a football game against the Seattle Seahawks at CenturyLink Field on October 5, 2015 in Seattle, Washington. The Seahawks won the game 13-10. (Photo by Stephen Brashear/Getty Images)
SEATTLE, WA – OCTOBER 5: Quarterback Matthew Stafford #9 of the Detroit Lions straps up his helmet on the sidelines during a football game against the Seattle Seahawks at CenturyLink Field on October 5, 2015 in Seattle, Washington. The Seahawks won the game 13-10. (Photo by Stephen Brashear/Getty Images) /

The Uniforms and Helmet, Part II

Overall, I wonder if the Lions would have been better off excluding the wordmark from the sleeves and placing the “WCF” logo on the front of the uniform as a patch like they had done in the past.

While I don’t mind them where they are I believe that when it comes to a historic team like the Lions, less is more. There is beauty in simplicity and removing the clutter from the sleeves may be the only way I could think to improve this current version of the home and away set.

Along with the traditional home and away jerseys the Lions introduced a “Color Rush” and throwback uniform into the mix for the upcoming season. The throwback is a welcomed addition as fans like myself have been clamoring for the throwback uniform for awhile now.

It’s mind boggling that the team had refused to wear them on the field for so long. The throwback, which is absolute fire flames, will be worn on Thanksgiving against the Minnesota Vikings (chalk that one up as a W).

The “Color Rush” uniform is a mono-silver get up, which will be worn on December 16th against the Chicago Bears. As far as “Color Rush” uniforms go its not a bad look and I could see it becoming popular with the fans. It would also go perfectly with a pair of cool grey Jordan 11s, so that’s a plus.

The Lions helmet now sports a silver face mask. While I personally would have liked to see the team return to a blue face mask, I can’t really complain as the silver is a major improvement on the black grill.

The helmet also has a new stripe pattern composed of a thick central stripe flanked by two other thinner Honolulu blue stripes. I like the look of the new helmet as it is modern, but not gimmicky. I also like the consistency in the striping as the same pattern is found on the helmet, uniform sleeves, and pants.

Next: Detroit Lions’ early 53-man roster projections - Defensive end

The Detroit Lions may not win the Super Bowl this year, but they will definitely look good on the field. I always give a team with new uniforms at least a two win bump in my head. While I don’t have the stats on hand to back it up I’d bet there is a correlation between fresh uniforms and increased wins. Hopefully the swagger of these new uniforms will translate to improved play on the field. Look good, feel good, play good.

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