Detroit Lions news: Colin Cowherd on Dan Campbell, Cornerback draft buzz, International game?, Cameron Sutton

Momentum building for Lions to play an international game...this season?

The Lions, frankly, are overdue to play an international game. When the 2024 regular season schedule comes out in May, it feels certain they will get one. In January the NFL announced the home teams for London's international games next season, and the Lions play two of them on the road-the Bears and the Vikings. They have a home game against London's adopted team, the Jacksonville Jaguars. The Carolina Panthers are hosting the game in Munich, Germany, but the Lions don't play them in 2024.

On the broader international front, it was announced on Monday that the Lions have been awarded marketing rights in four countries: Canada, Germany, Switzerland and Austria.

Here's the Lions' statement about the news.

This expansion unlocks various marketing opportunities, such as on-site events aimed at engaging existing fans and attracting new ones, the development of region-specific websites, content, and promotional campaigns, as well as the potential to broaden corporate partnerships globally and establish local business collaborations. The Lions will create specific engagement strategies tailored to the unique characteristics of each market, including the launch social media profiles in the native languages of each respective area.

“Looking ahead, the club plans to cultivate and engage its fanbase in these regions through initiatives such as youth football education, localized retail and merchandise offerings, and philanthropic efforts.”

So if not London against the Bears or the Vikings in 2024, and the idea of taking away a home game against a division rival may be something those teams won't like, the Lions seem well lined up to play a game in Germany come the 2025 season.