Alright, so maybe it’s not that dramatic. Right now, at least.

The rule that frustrated so many of us Lions fans for years has finally been changed. No longer will the NFL require a sell-out (not including club seats and suites) 72 hours in advance of game day in order for the it to air on TV locally. Instead, the league dropped the requirement down to 85%, which means Ford Field would need to sell just under 47,000 tickets.

A rule that was instituted several years ago in order to encourage fans to actually attend the games and spend money is being modernized, due in part to the rise of internet streaming and the fact that football is probably the best sport to watch at home vs. in person.

Dec 24, 2011; Detroit, MI, USA; Exterior view of Ford Field prior to the game between the San Diego Chargers and Detroit Lions. Mandatory Credit: Andrew Weber-US PRESSWIRE

The change doesn’t mean much in Detroit except for perhaps a little insurance that has arrived a few years too late. The Lions shouldn’t have much of an issue selling out each home game so long as they continue progressing towards elite status. Of course they still have other instrumental draws to the stadium like the potential of a Calvin Johnson circus catch or Ndamukong Suh steam-rolling a quarterback. But still, while it’s important to live in the moment knowing that Detroit is climbing in the ranks, the altered rule will one day affect us again.

Detroit sold out all eight of its home games in 2011, and seven in 2010, but the last few years in a very small sample of the whole story.

In 2008, they were dead last in the NFL in average attendance at home games, average 54,497 per game. Last year, the Lions rose to 21st in the league, averaging 63,742 attendees per game. Even though 21st is in the bottom half, it’s due to venue limitations, as that average comes out to selling 98.8% of all seats available seats in 2011. Ford Field only holds right around 65,000, so that’s a pretty good indicator of how gradual success in the post-Millen era has helped fill the stands.

In addition to the sales requirement change, the league added another rule to hedge their bets a bit and still try to fill the stands. A respective home team must now set a benchmark for how well they believe each game will sell. For example, if the Minnesota Vikings think they can only sell 90% of their Week 8 tickets against the Tampa Bay Buccaneers, they must submit that number to the league. If they don’t hit the 90% sales mark, the game won’t be televised. But, if they go over that mark, the Vikings will be required to shell out extra money to the Bucs.

Home teams currently pay visiting teams .34 on the dollar for each ticket sold. For each seat above the threshold set by the home team that is sold, the royalty increases to .50 on the dollar (just think about how much a single ticket costs, and it all adds up). This where the strategy sets in: let’s say the Vikes are 2-6 going into Week 8, while the Bucs are 4-4. This is a game that won’t get anyone excited and is unlikely to sell out. Now Minnesota’s management needs to come up with a percentage between 85 and 100 that ensures local broadcast, but also won’t cost them loads of money.

So in some cases, in the hopefully very distant future, it might be a good thing that Ford Field doesn’t accomodate a ridiculous amount of guests. For 2012, the rule won’t affect teams like New England, Dallas, or presumably Detroit, that know they are going to sell out, but it will require some strategic tactics from some of the league’s bottom-feeders on a game-by-game basis.

The news came on the same day that fans in Buffalo were told that they would not be able to watch their team on local television for the third time this season. The Jacksonville Jaguars were about 1,700 tickets short by Thursday’s deadline but were granted an extension by the league.

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More than likely, a large number of football fans will be traveling East on I-94 to see their team play, and I’m not talking about people from Ypsilanti, Jackson, or even Kalamazoo. Expect to see a lot of navy blue and orange in the Ford Field crowd and don’t rely on crowd noise to tell you how the home team is doing. I was at the Lions-Bears game at Ford Field in 2008 and it wasn’t a pleasant experience. Being blown out at home while engulfed in a sea of opposing fans isn’t my idea of fun. It was probably the only time I actually dreaded being at a sporting event.

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