The Detroit Lions may have a stated goal of keeping their average ticket price near or below the league average but that pricing strategy apparently doesn’t carry over to the concession stand, particularly as it relates to beer sales.
TheStreet.com’s Jason Notte analyzed beer prices around the league and released the list of the ten highest. At 42 cents per ounce, the Detroit Lions check in at number nine*. Notte adds the following:
You have to hand it to the Lions: If you’re going to raise beer prices by a buck, it’s probably best to do it after your first winning season since 1997 and your first playoff appearance since the Clinton administration. Stacked with talent such as quarterback Matthew Stafford, wide receiver Calvin Johnson and defensive lineman Ndamukong Suh, the Lions are trying their best to erase memories of winless seasons and blacked-out games. Jacking up beer prices and asking 8% more for tickets at Ford (F) Field may be a tough test of equity in a cash-strapped market, but more winning will minimize the blow a bit.
The home of the Indianapolis Colts, Lucas Oil Stadium, is also home to the NFL’s most expensive beer. A brew there will set you back 58 cents per ounce.
*The article is presented as a top ten list but the second position on the list was used twice. That would actually make this a top 11 list in which the Lions finish tenth, not ninth.