The Detroit Lions weren’t near the forefront of public consciousness prior to this season but that changed during the 2011 season and if Bloomberg Businessweek’s new Power 100 is any indication, that will only increase over the next year.
Bloomberg Businesweek consulted with CSE, a sports marketing firm, to create a list of the top 100 athletes based on the following:
CSE evaluated about 600 of the best-performing athletes from a pool of 3,000 based on statistics, the popularity of their sports, endorsement earnings and their reach on social media. Nielsen/E-Poll N-Score data, based on surveys that evaluate such factors as players’ name and face awareness, appeal, influence and trustworthiness, were also included to measure athletes’ endorsement potential.
Taking all that into consideration, Calvin Johnson winds up as the number ten athlete on the list and the number four football player overall behind Drew Brees, Aaron Rodgers and Tom Brady. Megatron was ranked 50th on last year’s list.
Matthew Stafford also cracked the top 100 for 2012. He sits at number 43 after being unranked a year ago. Another season like the one he just finished and he can expect to finish much higher on the list for 2013.
Other Detroit athletes to make the list include Miguel Cabrera (38) and Justin Verlander (53).