With an 0-16 team and a local economy to match, the Detroit Lions have had little justification for an increase in ticket prices in recent years. Now, the Lions are coming off their first playoff appearance since 1999 and one has to wonder if ticket prices are due for a bump up in 2012.
It would be easy to argue that the team should hold prices steady as an act of goodwill towards a loyal fanbase. On the other hand, even the cheapest tickets for the Monday Night and Thanksgiving games had no problem clearing triple digits on the secondary market. From a business standpoint it is reasonable for the Lions organization to make sure they, not a ticket broker, see the financial benefit of a winning team.
I’ll leave the “should they or shouldn’t they” philosophical debate for others to discuss but a look around the NFC North shows that the Lions have some room to raise ticket prices when compared to their peers.
The Chicago Bears are the only NFC North team that has a permanent seat licensing (PSL) policy for select season ticket packages. Anything but season tickets in the four lowest price points ($74-$90) have an additional one-time PSL fee that can be sold or traded if the holder no longer wants control over those particular seats.
The prices shown here are the face value of a single ticket within a season ticket package. See seating maps at the following locations:
Chicago Bears (Soldier Field)
Detroit Lions (Ford Field)
Green Bay Packers (Lambeau Field)
Minnesota Vikings (Metrodome/Mall of America Field/Concrete dump with hole in roof)
Lower level, between the 20s
Lower level, end zone
Upper level, 50 yard line
Packers: $87 (for upper portion of bowl), $304-$305 (club seating)
Upper level, end zone
Packers: $69 (for upper portion of bowl), $212-$218 (club seating)
The Packers look like a comparative bargain when when looking at ticket prices in the lower levels of stadiums around the NFC North. However, the simple three tier pricing for the single bowl shaped Lambeau Field means there aren’t the cheaper “in the door” type tickets available in Detroit and Minnesota.
One wouldn’t expect ticket prices in Detroit to eclipse the price for comparable seats in Chicago but Minneapolis is probably a fair comparison. Here we saw that the Lions are consistently on the lower side of ticket prices compared to the Vikings while offering the amenities of a modern stadium. With the team heading up it isn’t a stretch to suggest that prices will follow suit.