It is an image that has been carefully crafted. It was a plan hatched back at least when he was at Nebraska, according to sources in Lincoln. They would take a guy with a mostly unpronounceable name, playing perhaps the most anonymous position in football, and turn him into one of the biggest endorsement forces in sports.
The overall reaction was tepid from the tens of thousands inside Ford Field, but the cheers edged out the jeers as Nickelback performed its new single, “When We Stand Together,” backed by flames, fireworks and about 1,000 local dancers and moshers.
Zac Snyder got hooked on the Lions after his dad took him to a Monday Night Football game against the Los Angeles Raiders in 1990. The show put on by Barry Sanders and Bo Jackson that night was only surpassed by what Zac could do with Barry in a game of Tecmo Super Bowl.