You probably saw it last night and you’re probably talking about it today. Take another look at the one commercial that seems to unanimously resonate with Detroit area residents:
Will anyone outside of Michigan, or Detroit for that matter, care?
According to USA Today’s ad rankings, the American people prefer anthropomorphic dogs over an emotion laden ad chronicling the untold story of a battered American city.
Anyone that expects a television commercial to change the perception of Detroit is delusional. That being said, Chrysler’s ad did a great job of portraying Detroit attitude and showing the nation that there is more to the city and region than what they hear on the news.
Perhaps subsequent airings of the ad will have more of a positive effect on Detroit’s image but it appears the initial excitement is limited to those tied to the area. Yahoo! did include the spot in their list of ten featured ads with the following caption:
Detroit pride, baby! Motor City native Eminem stars in this spot for the Chrysler 200 sedan. The ad’s simple tagline (“Imported From Detroit”) is an inspired spoof on the luxury car makers. While other ads went for comedy, this one did it with drama. Interesting factoid: This is Eminem’s second Super Bowl commercial this year; he also endorsed Lipton Brisk Ice Tea.