Super Bowl Sunday is just a few days away and one of the defining characteristics of the evening will be the television commercials. In truth, there may be just as many eyeballs glued to TVs for the commercials as for the game.
The talk around the office water cooler on Monday will be about the commercials as much as it will be about who won or the great plays on the field.
Hyundai has taken the Super Bowl campaign to a new level by beginning early and building towards Sunday. You may have already seen a few commercials that left you wondering what the heck you just saw. One like this perhaps:
So what did you just see? Good question. From Hyundai’s official release:
Hyundai’s “Snap Out of It” campaign addresses years of consumer complacency towards the compact car segment. Through a series of shorts that parody the history of compact car advertising, Hyundai tells the story of the hypnotized consumer mindset, conditioned to purchase compact cars for practicality and reliability, regardless of their uninspired design and limited innovation. Enter the all-new 2011 Elantra, a no-compromise alternative that finally screams “Snap Out of It”.
The marketing campaign isn’t just on television but all over the internet, like on youtube:
One of the issues that always comes up with small cars is legroom. Yes, they have a freaky video that is based upon that too:
When you see a commercial that doesn’t seem to make a whole lot of sense you can lean over to the guy that brought the spinach dip and tell him that Hyundai is challenging the common perceptions about compact cars. You’ll be the life of the party.
The Onion Sports Network has picked up on the impact of Super Bowl commercials with a video bit. Check it out: